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The most effective way to build a relationship and get results is to find a brand’s true, authentic story and weave that story through multiple interconnected touchpoints.
It's not about traditional media. It's not about digital. It's about finding unique and compelling ways to tell the brand story and enhance the brand experience at every conceivable touchpoint.
Our toolkit is overflowing with ways to connect. Overflowing with possibility.
The trick is to pick the right tools, in the right combinations and with the right message to achieve the desired result. Sometimes it's as simple as a strategically placed poster. Other times, it’s a richly integrated multimedia campaign that takes the audience from the real world to the digital world and back again.
Depends on the job at hand.
I think in touchpoints. I go wherever my audience is. And then I try to knock their socks off.
I'm always looking to meet new people and learn their story. Get in touch and let's start a conversation.