DIRECT TRAVEL
Corporate travel agency DirecTravel needed to make a big splash with a limited budget. So we invented the idea of Travology, the art and science of travel. We took this idea to it's extreme in every facet of their business. When employees finished training, they become Certified Travologists. The concept played out across the website as well, going so far as to offer a humorous taxonomy of the different types of business traveler.
