Lifeline Challenge

To promote the Clara Maass Medical Center Foundation's prostate cancer awareness fundraiser, we created a distinctive brand and voice and repurposed executions as posters, flyers, DM, email blasts and outdoor - greatly reducing media costs while still effectively getting our message out to the community. At the event itself, we continued the messaging, reminding riders and spectators why they were there.

Posters, flyers and email blasts



Direct Mail targeted to HR Managers in the area

Experiential messaging at the event