Western Commercial Pest Control needed a sales piece that was customizable on the road - for a morning meeting with a hospital administrator and an afternoon with a school district facility manager. We created a brand that equated our pest control specialists to craftsmen - except the shining example of our art was the absence of something. We decided to 'frame' that absence. The 'frames' brochure used a die cut pocket folder and a series of industry specific inserts to create an on-the-go sales piece that fit every occasion.

This sales piece explained the complicated concept of purchasing renewable energy through your standard energy bill.