An annual walk to benefit the Heart Transplant Program at Newark Beth Israel Medical Center was in need of a refresh. We gave it a lot more than that. We renamed it, created a brand look and feel, and developed work that could be used in a variety of ways - posters, pro-bono ad placements, targeted e-mail blasts, flyers, etc. 

Experiential
At the event itself, we created an experience using a series of signs along the walk to drive home the reason people were there. These signs told the life story of Mary Anne Ahern, a heart transplant recipient for whom the walk had been founded. It related the many milestones in her life, including the dire need for a new heart and the ways she was able to enjoy life after receiving it.