To promote a wide variety of service lines in a way that felt connected. We came up with the insight that your local hospital bears witness to many of the most important moments in one's life. In essence, 'Life happens' at Monmouth Medical Center.
We created a core visual, both for the launch print and as the basis for the website, with 100 images of people, ranging in age from 1 to 100. On the website, the photographs clicked through to patient stories (some written, some on video) that allowed us to show how the various service lines impacted the lives of the people in our community at every stage of life.
Screenshots from the microsite